Female sentiment driven brand
Being happy is very simple - that's the essence of GAPCHINSKA brand, which is based on the art of popular Ukrainian artist Eugenia Gapchinska.
Amazing and original style of the paintings is easily distinguished from the other contemporary artists, the characters are really recognizable and retain only positive emotions. The pictures are all about happiness, childhood, dreams, princes and princesses, angels and first love, of course. The characters laugh, shy, fool around, kiss. They look so sweet and sincere that it seems, while watching them you get into a world where magic reigns and all the most cherished dreams come true.

The Brand
The versatility of GAPCHINSKA characters allows the brand to cross borders between cultures, countries, age and social groups. The brand recalls to our childhood and reminds us the moments very special, deeply private:
moments of happiness
moments of tenderness
In 2011 Art Nation gained the right to create and manage GAPCHINSKA licensing property.
Global licensing program for the brand had started in 2014 at Brand Licensing Europe.